Final
Project 

The goal of this project was to design a fall collection for any brand we choose.  We had to come up with the year, color palette and 12 pieces inspired by the look of that brand.  For my collection I chose to design for Oscar De La Renta A/W 23/24.  

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I researched the colors that were forecasted for that year and season on WGSN.  My customer for this project is the "OG ODLR customer".  Recently the brand has made a shift to market to a younger audience.  The said they have switched from "the ladies who lunch" to Gen Z.  I am not a fan of the newer looks they have put out for this younger generation so I drew my inspiration from past fall collections.  

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My designs focus on pattern, texture, and colors because that is a signature ODLR feature.